Top Fashion Games Performance in Italy: Q2 2025

In the second quarter of 2025, the top fashion games on a unified platform in Italy demonstrated varied trends in downloads, revenue, and active users, as reported by Sensor Tower. Here's a closer look at their performance:

Skincare Time: Makeover ASMR from DO VAN HUY saw weekly revenue fluctuate, starting at $26 and settling at $10 by the end of June. Downloads were strong, consistently maintaining over 20K weekly, with active users showing a steady increase from 40.6K to 50.9K.

Beauty Tiles: Story & Makeover by Pexix Inc. experienced a slight decrease in revenue early in the quarter, recovering to $1.2K towards the end. Downloads peaked at 9.4K in April, while active users rose from 14.2K to 33.9K over the quarter.

Hair Tattoo: Barber Shop Game from AI Games FZ showed minimal revenue, with a significant increase in downloads from 5.7K to 12.1K. Active users exhibited a mixed trend, peaking at 22.7K in early May before stabilizing around 14K.

Fashion Queen: Dress Up Game, also by AI Games FZ, maintained modest revenue but saw growth in downloads and active users. Downloads reached a high of 11.6K in April, and active users remained robust, advancing from 81.5K to 101.7K.

Paper Doll Diary: Dress Up DIY by Getsmart LLC recorded minimal revenue, yet downloads were consistent, peaking at 8.3K in April. Active users were the highest among these apps, increasing steadily from 155.7K to 188.3K.

For more detailed insights and data, visit Sensor Tower.